Privacy Policy

Introduction

This policy describes how Mastermedicine Ltd, trading as My Direct Pharmacy, aim to repay the trust you have shown by sharing your personal information with us.

About us

We are a online pharmacy in the UK, registered with the General Pharmaceutical Council (see our registration details at Pharmacyregulation.org).

We respect your right to privacy and are committed to giving you clear and honest information to explain how we use the information you give us. We understand that legal documents such as privacy policies can be difficult to understand. For that reason, we have provided this short overview of our privacy policy to highlight the main points that you should know about.

This privacy policy has been reviewed by Plain English Campaign to make sure that it is clear and understandable.

We are My Direct Pharmacy (the trading name of Mastermedicine Ltd). We run our app (Ask A Pharmacist) under license from the IP holder ( Ask A Pharmacist Ltd) and provide pharmacy services.

Our address is:
Unit 19, Redbridge Enterprise Centre

Thompson Close

ILFORD

Essex

IG1 1TY

You can phone us on 0203 302 4780 or email us at: [email protected]

The personal information we collect and how we use it

We will only use the information we collect about you as allowed by law (in line with the General Data Protection Regulations (GDPR) (EU) 2016/679).

We collect information about you to:

       ●        Process your order; and

       ●        Provide you with the best possible service.

We will not email you unless you have given us permission. If you are already signed up to receive our marketing emails, you can opt out at any time by clicking on the ‘unsubscribe’ link at the end of every email we send you.

Information we will collect about you when you place an order or register on our site

The information we will collect includes the following: your name,DOB, address, phone number, email address and IP address.

We are currently not holding payment information such as debit/credit card information as part of your registration and user profile however we may add this feature in the future.

Your payment details are processed by our payments provider PayPal. They do not hold your payment information.

Buying licensed medicine

If you are buying a licensed medicine, we may need to ask you some questions about your medical history so that we can assess whether the medication is suitable for you. We will never collect sensitive information about you without your permission. We will keep the information we hold about you accurate and up to date. You can check the information that we hold about you by visiting your account or emailing us. If you find any inaccuracies, we will delete or correct them. We will hold your personal information securely, in line with our internal security policy and the law. We will not transfer or sell your information. We may use technology to track how people use our App. If you have any questions or comments about privacy, email us at [email protected]

Buying prescription treatments

If you are buying prescription treatments, we may need to contact you from time to time to determine if the medication is suitable for you. As part of this service, our prescribers issue private prescriptions in your name which are dispensed by My Direct Pharmacy. We are required by law to keep records of private prescriptions and supplies made for 2 years after which they are discarded as part of our confidential waste disposal procedures.

Improving our service through Trustpilot

We may ask you to review our service relating to your order. If we do, we will email you through Trustpilot. Trustpilot are an independent company that allows customers to review online retailers. All reviews are published and available for everyone to see. We may also choose to publish your review on our website, to help other customers decide where to shop. We will only give Trustpilot your email address, so they can ask you to leave a review. You can opt out of receiving emails from Trustpilot by clicking on the unsubscribe link at the bottom of their email.

Keeping information

We will only keep your personal information for as long as we need it for the purposes we collected it for, including for the purpose of meeting any legal, accounting or reporting requirements. To decide how long we should keep any particular information for, we consider:

       ●        the amount, nature and sensitivity of the personal information;

       ●        the potential risk of harm from unauthorised access to or use of your personal information;

       ●        what we need your personal information for, and whether we can achieve that purpose in another way; and

       ●        any legal requirements that apply.

Use of personal information

We use the information you provide to:

       ●        send you updates about the status of your enquiry or order;

       ●        assess the suitability of certain licensed medicines you order;

       ●        send you newsletters and details of offers and promotions we believe you will be interested in;

       ●        improve the design and content of our site;

       ●        understand the buying behaviour of our customers; and

       ●        perform other general marketing and promotional activities focused on our products and services.

When you place an order, we need to know your name and email address, the delivery address, and your credit- or debit-card number and expiry date. This allows us to process, pick and dispatch your order, and to tell you the status of your order. We may also ask for your phone number so that we can contact you urgently if there is a problem with your order.

Your permission

When you provide your information, you are agreeing to us and our service provider (if any) using that information. If we decide to change our privacy policy, we will put those changes on this web page so that you know what information we collect, how we use it, and what circumstances we share it in.

Your email address

We will use your email address to communicate with you about your order and the products you have bought. While we have your permission to send you marketing emails, we will use your email address for marketing purposes. You can opt out of receiving marketing emails by clicking ‘unsubscribe’ link at the bottom of our emails.

Your rights

You can ask us in writing for a copy of all the personal information we hold about you. We must respond to your request within one calendar month. We will not charge you for a printed copy of the information.

You will need to give enough information for us to identify you (for example, your full name, address and date of birth). You will need to provide ID (for example, your passport, full driving licence, or credit card or debit card) before we send you any information. Under the General Data Protection Regulations, you have the following rights concerning your personal information.

       ●        Right of access

       ●        Right to rectification

       ●        Right to erasure (right to be forgotten)

       ●        Right to restriction of processing

       ●        Right to data portability

       ●        Right to withdraw consent

       ●        Right to object to direct marketing

       ●        Rights in relation to automated decision-making and profiling

For more information on these rights, go to ico.org.uk.

Physical and electronic security

We have designed our App to protect the information we collect from unauthorised access. We protect your private information by following appropriate physical, electronic and managerial procedures. To further protect your security, we also take reasonable steps to confirm your identity before we give you access to your account or allow you to make changes to your personal details. We are committed to protecting your privacy and have security measures in place to prevent unauthorised access to your personal information.

Improving our service

We will never sell, trade or rent your personal information to others. To better tailor our services to our customers` needs, we use non-identifying general information to help us make decisions on how to improve us. We also share this general information with our advertisers and other interested, reputable parties we have a formal business relationship with. For example, we may tell advertisers which areas of our App are visited the most by customers or, more specifically, how many types of customer have visited certain App pages. However, we do not give advertisers information that identifies individual customers. We also do not use or share identifiable information given to us in any other way without giving our customers the choice to opt out.

Cookies

Cookies are small text files that are transferred to your computer`s or device’s hard drive, through your web browser, to enable our systems to recognise you and provide shopping features such as recommend products and loyalty discounts, as well as storing items in your shopping basket between visits. The help menu in most browsers will tell you how to:

       ●        prevent your browser from accepting new cookies;

       ●        have the browser let you know when you receive a new cookie; and

       ●        disable cookies altogether.

However, because cookies allow you to take advantage of some of our site’s essential features, we recommend that you leave them turned on. If you do leave cookies turned on, be sure to log off when you finish using a shared computer. You can find more information about cookies in our cookiepolicy

Analytic Tools

Google Analytics is a system that many websites use to record information about visits to their website. Google set six different cookies with expiry dates ranging from 30 minutes to two years. These cookies are used mainly to differentiate between first-time visitors to a website and repeat visitors. They also allow us to make sure our website performs as well as possible for our users. The cookies can collect an anonymous customer number when a user is logged in to the site, allowing our systems to check the accuracy of Google Analytics data and help us make sure your experience of our site remains relevant across devices. They do not contain any personally identifiable information. Find out more about how Google use cookies (English only). These cookies may be used to help us target advertising on platforms such as Google and Facebook.

Social media plug-ins

Social media ‘plug-ins’ for Facebook and Twitter gather information for tracking purposes. This includes the ability to track a user across devices for advertising purposes, in line with the terms of each social-media platform.

International privacy

This privacy policy may not apply in all countries, as security policies may vary according to the individual internet laws in different countries.

Disclosures

We will not pass your information to any third parties. You can ask us to stop sending you any information about us and our services by emailing us at [email protected]. If you have any questions about our privacy policy, you can send an email to our Data Protection Officer & Superintendent Pharmacist Hasan Master(GPhC at the email above.

Your right to make a complaint to a relevant authority

If you want to exercise any of your rights relating to your personal information, you should email our Data Protection Officer at [email protected] If you are not satisfied with the response you receive, you can make a complaint to the relevant authority. In the United Kingdom this is:

Information Commissioner`s Office 
Wycliffe House 
Water Lane 
Wilmslow 
Cheshire 
SK9 5AF 

Phone: 0303 123 1113

Email: [email protected]